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How to Build a Lead Magnet Funnel on a Free Plan

A lead magnet funnel trades something useful (a checklist, template or short guide) for an email address, then follows up by email. Here is the plan, and how it maps to the Systeme.io free plan (3 funnels, 2,000 contacts, unlimited emails sent).

1. Pick one narrow promise

"A 1-page invoice template for freelancers" converts better than "business tips". Solve one small problem.

2. Create the opt-in page

One headline, three benefit bullets, one form. Systeme.io lists a sales funnel builder and forms among its tools, so this fits in one funnel.

3. Add a thank-you step

Deliver the file and point to one next action: a reply, a booking or a paid offer.

4. Write a short email follow-up

Three emails: delivery, a useful tip, and a soft offer. Note that the free plan allows only 1 automation rule and 1 email campaign, so keep the sequence simple at first.

5. Measure

Watch visitors, opt-in rate and replies. Change one thing at a time (headline first).

Bottom line

You can launch this whole setup at zero cost and upgrade to Startup ($17/month) when you need more funnels or automations.

Start with the free plan

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